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      <image:title>Dispatches - All buzz, no brand: Why we love new shit and why it’s not a good idea - Make it stand out</image:title>
      <image:caption>In 2024, the Halloween variant of Gummy Clusters sold $800 million</image:caption>
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      <image:title>Dispatches - All buzz, no brand: Why we love new shit and why it’s not a good idea - Make it stand out</image:title>
      <image:caption>Human beings are hard-wired to seek out novelty</image:caption>
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      <image:title>Dispatches - Everything changed in 2024 – will 2025 see even more disruption? - Make it stand out</image:title>
      <image:caption>Meet Ebb! your empathetic AI companion from Headspace.</image:caption>
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      <image:title>Dispatches - Everything changed in 2024 – will 2025 see even more disruption? - Make it stand out</image:title>
      <image:caption>Pepper AI is designed to read emotions, interact with people, and provide customer service</image:caption>
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      <image:title>Dispatches - Woolworths’ warehouse strike is not good for brand reputation - Make it stand out</image:title>
      <image:caption>Empty shelves in Woolworths are a result of the UWU industrial action.</image:caption>
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      <image:title>Dispatches - Australia’s social media ban – the fix we need or social media band-aid? - Make it stand out</image:title>
      <image:caption>Despite current age restrictions, primary school-aged children are accessing social media</image:caption>
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      <image:title>Dispatches - The fight for attention is over – why I’m farewelling advertising - Make it stand out</image:title>
      <image:caption>Advertising needs attention to work, but today’s highly distracted audience is incapable of giving it.</image:caption>
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      <image:title>Dispatches - What the class action against Coles and Woolies actually means - Make it stand out</image:title>
      <image:caption>Aldi remains Australia’s most trusted supermarket, while Coles and Woolworths feature on Roy Morgan’s most distrusted brands list. Source: Roy Morgan</image:caption>
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      <image:title>Dispatches - Brand is the long game people should play – but rarely do - Make it stand out</image:title>
      <image:caption>Patience is a rare commodity in marketing circles – swapped out for short-term tactics in the face of immediate business pressures.</image:caption>
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      <image:title>Dispatches - Brand is the long game people should play – but rarely do - Make it stand out</image:title>
      <image:caption>Simon Sinek’s "Start with Why" philosophy, emphasises the importance of understanding and communicating an organisation's purpose, beliefs, and values (the "why") before focusing on what they do and how they do it.</image:caption>
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      <image:title>Dispatches - Finding what matters amongst a mess of opinions and buzzwords - Make it stand out</image:title>
      <image:caption>Dreamforce is Salesforce’s way of showing the world what’s next in tech, while also reinforcing its values and community-first mindset. It’s demonstrates on massive scale that it ‘gets’ its audience and their needs and wants.</image:caption>
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      <image:title>Dispatches - Finding what matters amongst a mess of opinions and buzzwords - Make it stand out</image:title>
      <image:caption>Volvo hasn’t always ranked as the #1 safest car to own, but it's always been #1 safest car in the minds of car buyers.</image:caption>
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      <image:title>Dispatches - Finding what matters amongst a mess of opinions and buzzwords - Make it stand out</image:title>
      <image:caption>Social activism has been a hallmark of Ben &amp; Jerry's since it was founded in 1978 by Ben Cohen and Jerry Greenfield, two childhood friends from New York.</image:caption>
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      <image:title>Dispatches - Finding what matters amongst a mess of opinions and buzzwords - Make it stand out</image:title>
      <image:caption>Messaging that simply and effectively reinforces Zero Co is ‘un-trashing’ the planet.</image:caption>
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      <image:title>Dispatches - We need to look at the whole brand puzzle, not play with the pieces - Make it stand out</image:title>
      <image:caption>McDonald’s golden arches are one of the most iconic and recognisable brand assets in the world — and as this example proves, you don’t need the name, or even the logo.</image:caption>
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      <image:title>Dispatches - We need to look at the whole brand puzzle, not play with the pieces - Make it stand out</image:title>
      <image:caption>Afterpay’s brand relevance centres on convenience, not credit — it positions itself as a modern, flexible payment solution that helps consumers manage their spending without traditional debt or interest.</image:caption>
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      <image:title>Dispatches - We need to look at the whole brand puzzle, not play with the pieces - Make it stand out</image:title>
      <image:caption>A visual representation of Les Binet and Peter Field’s famous, IPA-backed model showing the long-term impact of brand building versus the short-term spikes of sales activation.</image:caption>
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      <image:title>Dispatches - We need to look at the whole brand puzzle, not play with the pieces - Make it stand out</image:title>
      <image:caption>Who Gives A Crap uses warm, witty words and bold, cheerful imagery to turn toilet paper into a ‘movement’. Ahem.</image:caption>
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      <image:title>Dispatches - We need to look at the whole brand puzzle, not play with the pieces - Make it stand out</image:title>
      <image:caption>Optus maintains strong brand consistency through a unified visual identity and tone – from its iconic “Yes” word-mark to its vibrant yellow and playful communications.</image:caption>
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      <image:title>Dispatches - We need to look at the whole brand puzzle, not play with the pieces - Make it stand out</image:title>
      <image:caption>Heaps Normal makes beer for people who really enjoy good beer, but want to cut down. Championing mindful consumption and making non-alcoholic beer a badge of belonging, not exclusion.</image:caption>
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      <image:caption>Natrio Logistics &gt; Brand Evolution &gt; Logistics + Supply Chain Solutions + Freight + B2B 2</image:caption>
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      <image:caption>Castlerock &gt; Brand Evolution &gt; Property Funds Management + Professional Services + Investment + Financial Services 2</image:caption>
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      <image:caption>City of Ballarat &gt; Brand Creation &gt; Destination Marketing + Tourism + Local Government 2</image:caption>
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      <image:caption>Judo Bank &gt; Brand Evolution &gt; Financial Services + Lending + SME + Business + B2B 2</image:caption>
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      <image:caption>Grow Finance &gt; Dynamoney &gt; Brand Creation + Financial Services + SME Lending 2</image:caption>
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      <image:caption>Towong Shire Council &gt; Great River Road &gt; Brand Creation + Destination Marketing + Tourism + Local Government 2</image:caption>
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      <image:caption>Inclusion Foundation &gt; Brand Alignment + Brand Architecture + Advocacy + Social Impact + Not For Profit 3</image:caption>
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      <image:caption>Castlerock &gt; Brand Evolution &gt; Property Funds Management + Professional Services + Investment + Financial Services 3</image:caption>
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      <image:caption>City of Ballarat &gt; Brand Creation &gt; Destination Marketing + Tourism + Local Government 3</image:caption>
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      <image:caption>Judo Bank &gt; Brand Evolution &gt; Financial Services + Lending + SME + Business + B2B 3</image:caption>
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      <image:caption>Grow Finance &gt; Dynamoney &gt; Brand Creation + Financial Services + SME Lending 3</image:caption>
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      <image:caption>Visit Victoria &gt; Brand Evolution &gt; Identity &gt; Destination Marketing + Tourism + State Government 4</image:caption>
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      <image:caption>Castlerock &gt; Brand Evolution &gt; Property Funds Management + Professional Services + Investment + Financial Services 4</image:caption>
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      <image:caption>City of Ballarat &gt; Brand Creation &gt; Destination Marketing + Tourism + Local Government 4</image:caption>
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      <image:caption>Judo Bank &gt; Brand Evolution &gt; Financial Services + Lending + SME + Business + B2B 4</image:caption>
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      <image:caption>Grow Finance &gt; Dynamoney &gt; Brand Creation + Financial Services + SME Lending 4</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/d9b276c2-58e7-400f-9977-ebf338260408/GRR_IMG_7%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Towong Shire Council &gt; Great River Road &gt; Brand Creation + Destination Marketing + Tourism + Local Government 4</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/f840cbe8-f83c-4682-a2ad-57e9caf5415d/ISLA_IMG_18%402x-100-R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>ISLA VODKA &gt; Brand Creation &gt; Alcoholic Beverages + Consumer Goods + RTD + FMCG 4</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/46982428-a2fb-4433-8c33-c64f46b25650/Kidsafe+Work+Sample_V2_Image-6.png</image:loc>
      <image:title>→ All Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/b6aff77b-5b35-492e-805b-406d51ee7cae/SCIANA_IMGArtboard+8+copy%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Sciana &gt; Brand Creation &gt; Healthcare + Professional Services + Technology + Start-up 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/e7c17ce2-adb6-4b28-82ab-6252cdb0fa2c/NATRIO_IMG_8%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Natrio Logistics &gt; Brand Evolution &gt; Logistics + Supply Chain Solutions + Freight + B2B 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/8dbde946-193a-4366-97e7-b86e3d7886e9/VIC_WS_2-12_SQ.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Visit Victoria &gt; Brand Evolution &gt; Identity &gt; Destination Marketing + Tourism + State Government 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/d9a8e57e-ed40-4052-a95e-1326e1d322fb/ABGF_IMG_3%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Department of the Treasury &gt; Australian Business Growth Fund &gt; Brand Creation + Finance + Government + SME 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/2d2fb540-9fd1-4924-8251-e609bbdb20cd/INCLF_IF_Line%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Inclusion Foundation &gt; Brand Alignment + Brand Architecture + Advocacy + Social Impact + Not For Profit 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/f8046aeb-da38-42eb-9b8c-6c63d4d5105a/CROCK_IMG_5%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Castlerock &gt; Brand Evolution &gt; Property Funds Management + Professional Services + Investment + Financial Services 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/202868cb-eaff-4e8e-8bd1-4248be7d3c87/BALLARAT_IMG_9%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>City of Ballarat &gt; Brand Creation &gt; Destination Marketing + Tourism + Local Government 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/3521cf3a-4afa-462c-bea9-3175ae64536f/JUDO_IMG_9%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Judo Bank &gt; Brand Evolution &gt; Financial Services + Lending + SME + Business + B2B 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/17613430-49d3-4fc0-a051-b25af7ce753f/DYNA_IMG_4%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Grow Finance &gt; Dynamoney &gt; Brand Creation + Financial Services + SME Lending 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/0c9aaa36-f5b5-4841-aa3e-d7738a46903a/GRR_IMG_6%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Towong Shire Council &gt; Great River Road &gt; Brand Creation + Destination Marketing + Tourism + Local Government 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/90cf5346-7c2d-40c8-a85e-c924bd16146a/ISLA_IMG_9_1%402x-100-R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>ISLA VODKA &gt; Brand Creation &gt; Alcoholic Beverages + Consumer Goods + RTD + FMCG 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/5546beea-cd98-45af-a3ba-6d1f4ce71c2b/%5B247%5D+TNE_MASTER_Work+Sample+V2_Desktop_Banner-Image.png</image:loc>
      <image:title>→ All Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/3ce0727d-753a-49ba-bb77-648d447c3095/VIC_WS_2-10.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Visit Victoria &gt; Brand Evolution &gt; Identity &gt; Destination Marketing + Tourism + State Government 6</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/7829cfeb-cbe6-4f7e-98e7-b24f07e16fb4/SCIANA_IMGArtboard+13+copy%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Sciana &gt; Brand Creation &gt; Healthcare + Professional Services + Technology + Start-up 6</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/ed1af071-f9c0-4dd3-83fa-076f69fd445a/NATRIO_IMG_5%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Natrio Logistics &gt; Brand Evolution &gt; Logistics + Supply Chain Solutions + Freight + B2B</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/603f46cb-806d-46bd-852f-3e12c4bb10ac/ABGF_IMG_1%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Department of the Treasury &gt; Australian Business Growth Fund &gt; Brand Creation + Finance + Government + SME 6</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/d1df7d20-7e73-4801-8a6f-3b82e7c24423/INCLF_IMG_7%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Inclusion Foundation &gt; Brand Alignment + Brand Architecture + Advocacy + Social Impact + Not For Profit 6</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/ead74cbf-688f-49c2-a728-4cedcf4e015f/CROCK_IMG_6%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Castlerock &gt; Brand Evolution &gt; Property Funds Management + Professional Services + Investment + Financial Services 6</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/d698ce15-cc3a-4b33-b7ea-0194336907a8/BALLARAT_IMG_6%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>City of Ballarat &gt; Brand Creation &gt; Destination Marketing + Tourism + Local Government 6</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/b8740fb9-f3a8-42bc-b27c-40ca391baad9/JUDO_IMG_13%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Judo Bank &gt; Brand Evolution &gt; Financial Services + Lending + SME + Business + B2B 6</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/b0021a3c-9959-4c2a-b8c5-9020eab6aa00/DYNA_IMG_10%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Grow Finance &gt; Dynamoney &gt; Brand Creation + Financial Services + SME Lending 6</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/abf6a098-1142-4c1b-babb-6c1bfcf50aeb/GRR_IMG_13%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Towong Shire Council &gt; Great River Road &gt; Brand Creation + Destination Marketing + Tourism + Local Government 6</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/6b8d2f48-5e82-48b1-aaf0-74be47fd52e8/ISLA_IMG_15%402x-100-R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>ISLA VODKA &gt; Brand Creation &gt; Alcoholic Beverages + Consumer Goods + RTD + FMCG 6</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/897f4ab4-bf78-4fbe-b419-292ca59f2073/E2+Learning+Work+Sample_V2_Image-4.png</image:loc>
      <image:title>→ All Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/fd957431-5bc3-4bcb-a218-011a2b3ade47/SCIANA_IMGArtboard+15+copy+2%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Sciana &gt; Brand Creation &gt; Healthcare + Professional Services + Technology + Start-up 7</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/717bc5c5-4610-4ccc-b49d-50060f7ff321/NATRIO_IMG_3%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Natrio Logistics &gt; Brand Evolution &gt; Logistics + Supply Chain Solutions + Freight + B2B 6</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/a5dfe6e7-5c6a-4825-afca-dd5e94213846/VIC_WS_2-11_SQ.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Visit Victoria &gt; Brand Evolution &gt; Identity &gt; Destination Marketing + Tourism + State Government 7</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/2cb348ed-8eee-4aca-b457-076e6fc9acad/ABGF_IMG_11%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Department of the Treasury &gt; Australian Business Growth Fund &gt; Brand Creation + Finance + Government + SME 7</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/b436eb8f-dacd-4196-8a68-6a7dd94629d3/INCLF_IMG_9%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Inclusion Foundation &gt; Brand Alignment + Brand Architecture + Advocacy + Social Impact + Not For Profit 7</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/75e624fc-617f-49b8-9bcd-fa047cc96305/CROCK_IMG_3%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Castlerock &gt; Brand Evolution &gt; Property Funds Management + Professional Services + Investment + Financial Services 7</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/5138f002-d59b-4eb4-b84a-ba1ce27a7a1e/BALLARAT_IMG_4%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>City of Ballarat &gt; Brand Creation &gt; Destination Marketing + Tourism + Local Government 7</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/1388cf98-652e-493c-bdc2-6508ada9ba59/JUDO_IMG_14%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Judo Bank &gt; Brand Evolution &gt; Financial Services + Lending + SME + Business + B2B 7</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/e3f80180-6705-4a15-8a70-8f296d9555a4/DYNA_IMG_5%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Grow Finance &gt; Dynamoney &gt; Brand Creation + Financial Services + SME Lending 7</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/60f415c9-ab7a-4e31-9ba6-f7ef733cb465/GRR_IMG_12%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Towong Shire Council &gt; Great River Road &gt; Brand Creation + Destination Marketing + Tourism + Local Government 7</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/b7c8eb91-9edc-4d79-a2f0-769241fa62d8/ISLA_IMG_16%402x-100-R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>ISLA VODKA &gt; Brand Creation &gt; Alcoholic Beverages + Consumer Goods + RTD + FMCG 7</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/8453196c-bc71-4ce9-afa4-84421a4f81f4/EHKO_Work+Sample-2_Desktop_Banner-Image.png</image:loc>
      <image:title>→ All Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/59701feb-6752-4ccf-9a32-efd5328d37ef/VIC_WS_2-09.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Visit Victoria &gt; Brand Evolution &gt; Identity &gt; Destination Marketing + Tourism + State Government 8</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/b8c8dc5e-a8d3-4fff-8e03-c63b12bf2adf/SCIANA_IMGArtboard+15%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Sciana &gt; Brand Creation &gt; Healthcare + Professional Services + Technology + Start-up 8</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/923c5c5e-1f28-4cd1-b52a-7779b59acf12/NATRIO_IMG_7%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Natrio Logistics &gt; Brand Evolution &gt; Logistics + Supply Chain Solutions + Freight + B2B 7</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/cfb81438-caa9-477b-88ee-f02e473dcc62/ABGF_IMG_14%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Department of the Treasury &gt; Australian Business Growth Fund &gt; Brand Creation + Finance + Government + SME 8</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/35595ff5-66da-4672-855d-e54f5ff827a5/INCLF_Emotion-Logo%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Inclusion Foundation &gt; Brand Alignment + Brand Architecture + Advocacy + Social Impact + Not For Profit 8</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/22e50834-3830-4f69-8f0d-d23c2f78ff6d/CROCK_IMG_7%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Castlerock &gt; Brand Evolution &gt; Property Funds Management + Professional Services + Investment + Financial Services 8</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/860b85fc-2e0d-4bd0-b79a-2dc8caa33a86/JUDO_IMG_15%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Judo Bank &gt; Brand Evolution &gt; Financial Services + Lending + SME + Business + B2B 8</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/57d0fa17-bc72-4473-8351-afccf0fe1a32/DYNA_IMG_3%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Grow Finance &gt; Dynamoney &gt; Brand Creation + Financial Services + SME Lending 8</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/5b288d46-e965-4d9d-a4c9-1beb8eb20f16/GRR_IMG_14%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Towong Shire Council &gt; Great River Road &gt; Brand Creation + Destination Marketing + Tourism + Local Government 8</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/c724ac57-f0e3-4b0f-b3c8-c4c014f34b3a/ISLA_IMG_11%402x-100-R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>ISLA VODKA &gt; Brand Creation &gt; Alcoholic Beverages + Consumer Goods + RTD + FMCG 8</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/3d2ba1fb-1825-402d-8253-5fede059320b/BALLARAT_Digi.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>City of Ballarat &gt; Brand Creation &gt; Destination Marketing + Tourism + Local Government 8</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/a809f1f5-6c8f-4430-bb11-bbe09bcaa9c1/%5B247%5D+Sayers_Work+Sample_V2_Image-5.png</image:loc>
      <image:title>→ All Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/c2088432-0c58-4543-abce-723db26e50a1/VIC_WS_2-13.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Visit Victoria &gt; Brand Evolution &gt; Identity &gt; Destination Marketing + Tourism + State Government 9</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/64bfbb8e-5a72-4aa2-8649-ca5867455c7f/SCIANA_IMGArtboard+8+copy+2%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Sciana &gt; Brand Creation &gt; Healthcare + Professional Services + Technology + Start-up 9</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/a5bca00d-e2f0-4f16-bcf5-f6f9a07458a1/NATRIO_IMG_10%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Natrio Logistics &gt; Brand Evolution &gt; Logistics + Supply Chain Solutions + Freight + B2B 8</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/940f571a-9c87-4484-b13b-eace0e5108ae/ABGF_IMG_13%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Department of the Treasury &gt; Australian Business Growth Fund &gt; Brand Creation + Finance + Government + SME 9</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/ebae6fc3-78c2-4442-8dfb-7b07b6721848/INCLF_Emotion_Line%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Inclusion Foundation &gt; Brand Alignment + Brand Architecture + Advocacy + Social Impact + Not For Profit 9</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/9edc017a-fed2-4009-a1fe-fcfd5cfc0cac/CROCK_IMG_1%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Castlerock &gt; Brand Evolution &gt; Property Funds Management + Professional Services + Investment + Financial Services 9</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/f611a2af-5a0e-497c-9039-b39853fdb867/BALLARAT_IMG_10%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>City of Ballarat &gt; Brand Creation &gt; Destination Marketing + Tourism + Local Government 9</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/9a922f64-083b-4dfb-b130-55c6790ae4b8/JUDO_IMG_SME_Traits.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Judo Bank &gt; Brand Evolution &gt; Financial Services + Lending + SME + Business + B2B 9</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/6aa82856-3f37-44ce-becc-fe5c48d358e1/DYNA_IMG_6%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Grow Finance &gt; Dynamoney &gt; Brand Creation + Financial Services + SME Lending 9</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/d3849917-5b2e-43c4-987f-5edc44d96740/GRR_IMG_9%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Towong Shire Council &gt; Great River Road &gt; Brand Creation + Destination Marketing + Tourism + Local Government 9</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/6d8a205c-8c6c-4785-95b4-495e3c6f7b88/ISLA_IMG_12%402x-100-R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>ISLA VODKA &gt; Brand Creation &gt; Alcoholic Beverages + Consumer Goods + RTD + FMCG 9</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/dfbb45ff-1f72-4ac1-9698-f766595b228a/Internet2.0_Work+Sample_Desktop_Banner-Image.png</image:loc>
      <image:title>→ All Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/426613b3-85ec-4625-8077-4790b149b1f2/VIC_WS_2-06.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Visit Victoria &gt; Brand Evolution &gt; Identity &gt; Destination Marketing + Tourism + State Government 10</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/25603138-f0c3-4228-8800-1378b4b7edb8/SCIANA_IMGArtboard+15+copy%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Sciana &gt; Brand Creation &gt; Healthcare + Professional Services + Technology + Start-up 10</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/10c05737-5142-4549-9cd7-216cbc3c93db/NATRIO_LOGO%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Natrio Logistics &gt; Brand Evolution &gt; Logistics + Supply Chain Solutions + Freight + B2B 9</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/9c1c92ef-cefb-424d-bd26-3675ad667987/ABGF_IMG_10%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Department of the Treasury &gt; Australian Business Growth Fund &gt; Brand Creation + Finance + Government + SME 10</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/0b93737d-7c3e-41f9-9fd6-d08676c562db/INCLF_Impact-Logo%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Inclusion Foundation &gt; Brand Alignment + Brand Architecture + Advocacy + Social Impact + Not For Profit 10</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/fdabb2ad-d8ca-4194-833d-56e329dfde9c/CROCK_IMG_2%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Castlerock &gt; Brand Evolution &gt; Property Funds Management + Professional Services + Investment + Financial Services 10</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/ad1a5969-7cb8-418d-a45f-50f54386b00c/BALLARAT_IMG_11%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>City of Ballarat &gt; Brand Creation &gt; Destination Marketing + Tourism + Local Government 10</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/182782a3-5086-4533-aa2f-ffe8e133fd57/JUDO_IMG_19%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Judo Bank &gt; Brand Evolution &gt; Financial Services + Lending + SME + Business + B2B 10</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/865263cf-d2ff-4aed-af5b-b9e87ff9247a/DYNA_IMG_1%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Grow Finance &gt; Dynamoney &gt; Brand Creation + Financial Services + SME Lending 10</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/1f135894-06bc-4416-a8d9-c0dc9388e7d5/GRR_IMG_10%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Towong Shire Council &gt; Great River Road &gt; Brand Creation + Destination Marketing + Tourism + Local Government 10</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/de2f32ba-626c-4a89-a9c7-7980b8e58881/ISLA_IMG_13%402x-100-R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>ISLA VODKA &gt; Brand Creation &gt; Alcoholic Beverages + Consumer Goods + RTD + FMCG 10</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/5fde948b-5fde-4bc9-9a8d-c0dffa65a570/VIC_WS_2-05.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Visit Victoria &gt; Brand Evolution &gt; Identity &gt; Destination Marketing + Tourism + State Government 11</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/a5466b02-75a8-4468-b608-1f45bf891b38/SCIANA_IMGArtboard+16%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Sciana &gt; Brand Creation &gt; Healthcare + Professional Services + Technology + Start-up 11</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/d9ee1c78-30c6-4491-b96a-8e9fc9a8ec74/NATRIO_GRAPHIC%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Natrio Logistics &gt; Brand Evolution &gt; Logistics + Supply Chain Solutions + Freight + B2B 10</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/1ac25ad0-61bd-46af-b98e-5fed6e81138c/ABGF_IMG_12%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Department of the Treasury &gt; Australian Business Growth Fund &gt; Brand Creation + Finance + Government + SME 11</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/af76d2fb-21de-4914-8d3d-db41e7d80673/INCLF_Impact_Line%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Inclusion Foundation &gt; Brand Alignment + Brand Architecture + Advocacy + Social Impact + Not For Profit 11</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/ac3c7d06-4b29-4380-b3aa-727abe64cb7e/BALLARAT_IMG_3%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>City of Ballarat &gt; Brand Creation &gt; Destination Marketing + Tourism + Local Government 11</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/e61e8914-02cc-4a73-87b3-584fb6b6faa1/JUDO_IMG_20%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Judo Bank &gt; Brand Evolution &gt; Financial Services + Lending + SME + Business + B2B 11</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/ba0e0d51-6ca8-47a1-8500-6ec23c5e5e97/GRR_IMG_11%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Towong Shire Council &gt; Great River Road &gt; Brand Creation + Destination Marketing + Tourism + Local Government 11</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/dc13b541-aa58-4f25-822b-9bbd764372b5/ISLA_IMG_14%402x-100-R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>ISLA VODKA &gt; Brand Creation &gt; Alcoholic Beverages + Consumer Goods + RTD + FMCG 11</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/586214ee-318f-4caf-bd7f-9371251fa45c/VIC_WS_2-15.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Visit Victoria &gt; Brand Evolution &gt; Identity &gt; Destination Marketing + Tourism + State Government 12</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/08d39b33-1e17-47f1-bb15-c03de77847d1/SCIANA_IMGArtboard+10%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Sciana &gt; Brand Creation &gt; Healthcare + Professional Services + Technology + Start-up 12</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/f473eb91-0a77-4c03-aaf4-df8b936c2405/NATRIO_IMG_11%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Natrio Logistics &gt; Brand Evolution &gt; Logistics + Supply Chain Solutions + Freight + B2B 11</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/4e13cd7c-3778-4156-a1b1-b14526f793da/ABGF_IMG_15%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Department of the Treasury &gt; Australian Business Growth Fund &gt; Brand Creation + Finance + Government + SME 12</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/d21b8416-5d31-42d7-af61-17735e48850b/INCLF_IMG_1%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Inclusion Foundation &gt; Brand Alignment + Brand Architecture + Advocacy + Social Impact + Not For Profit 12</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/a326c5f4-cdbd-4d88-a5e9-b14e6c9bef4b/JUDO_IMG_17%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Judo Bank &gt; Brand Evolution &gt; Financial Services + Lending + SME + Business + B2B 12</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/afa99a59-78e4-455e-aeef-ae24b741d9d4/GRR_IMG_15%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Towong Shire Council &gt; Great River Road &gt; Brand Creation + Destination Marketing + Tourism + Local Government 12</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/d2806b4e-db35-4517-bee3-1cb8169d2966/ISLA_IMG_9%402x-100-R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>ISLA VODKA &gt; Brand Creation &gt; Alcoholic Beverages + Consumer Goods + RTD + FMCG 12</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/7ba7d52f-007a-42d3-94d3-167839be0b06/VIC_WS_2-16.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Visit Victoria &gt; Brand Evolution &gt; Identity &gt; Destination Marketing + Tourism + State Government 13</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/cbada747-e2b5-4f3d-9633-47a6830290bf/SCIANA_IMGArtboard+13%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Sciana &gt; Brand Creation &gt; Healthcare + Professional Services + Technology + Start-up 13</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/576dfb2d-8be3-4464-9928-f05ecc845aca/NATRIO_IMG_9%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Natrio Logistics &gt; Brand Evolution &gt; Logistics + Supply Chain Solutions + Freight + B2B 12</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/b4bf6cd1-d733-429a-b9c8-c3ae4ff0506a/ABGF_IMG_16%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Department of the Treasury &gt; Australian Business Growth Fund &gt; Brand Creation + Finance + Government + SME 13</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/ce1c9f80-fec0-4d0b-9847-f9248f395b1c/INCLF_IMG_4%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Inclusion Foundation &gt; Brand Alignment + Brand Architecture + Advocacy + Social Impact + Not For Profit 13</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/40c9e811-6f16-4405-880d-c3ff0a559ffe/GRR_IMG_4%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Towong Shire Council &gt; Great River Road &gt; Brand Creation + Destination Marketing + Tourism + Local Government 13</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/3109c92f-0860-46ec-bc60-4a749a7d1aa8/ISLA_IMG_10%402x-100-R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>ISLA VODKA &gt; Brand Creation &gt; Alcoholic Beverages + Consumer Goods + RTD + FMCG 13</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/7c805a72-97ef-44ed-a706-7d3be92339c4/VIC_WS_2-14.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Visit Victoria &gt; Brand Evolution &gt; Identity &gt; Destination Marketing + Tourism + State Government 14</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/a73fd127-63bc-4264-a9e6-e0e0b5cdb10d/SCIANA_IMGArtboard+8%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Sciana &gt; Brand Creation &gt; Healthcare + Professional Services + Technology + Start-up 14</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/5fc642cb-8dfa-4d87-8e7e-861beb89958a/ABGF_IMG_8%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Department of the Treasury &gt; Australian Business Growth Fund &gt; Brand Creation + Finance + Government + SME 14</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/d68a3aec-6dba-4022-8479-d13df8120a1a/INCLF_IMG_3%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Inclusion Foundation &gt; Brand Alignment + Brand Architecture + Advocacy + Social Impact + Not For Profit 14</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/2dcbc9fb-9121-4ef7-8a26-b58433f0e064/JUDO_IMG_3%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Judo Bank &gt; Brand Evolution &gt; Financial Services + Lending + SME + Business + B2B 13</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/eedef84c-0bc2-458e-a1ad-a4ba774ab181/ISLA_IMG_7%402x-100-R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>ISLA VODKA &gt; Brand Creation &gt; Alcoholic Beverages + Consumer Goods + RTD + FMCG 14</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/cf03cf90-be47-4c0c-9f46-d81c9c595545/SCIANA_IMGArtboard+9%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Sciana &gt; Brand Creation &gt; Healthcare + Professional Services + Technology + Start-up 15</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/6222303d-2370-4325-b2b6-1aa1be5502ce/VIC_WS_2-01.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Visit Victoria &gt; Brand Evolution &gt; Identity &gt; Destination Marketing + Tourism + State Government 15</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/75ab21b2-efb1-42ab-ad2b-ab6ffcf2749a/ABGF_IMG_9%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Department of the Treasury &gt; Australian Business Growth Fund &gt; Brand Creation + Finance + Government + SME 15</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/c71fafcf-ff73-4d95-b25e-6dd96ed644b5/INCLF_IMG_8%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Inclusion Foundation &gt; Brand Alignment + Brand Architecture + Advocacy + Social Impact + Not For Profit 15</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/ded41eca-a0a8-44b4-861a-40b0def63afa/JUDO_IMG_1%402x-100_R3.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Judo Bank &gt; Brand Evolution &gt; Financial Services + Lending + SME + Business + B2B 14</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/6c1dbd3d-114a-4a7b-ab72-098d2a330aba/ISLA_IMG_8%402x-100-R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>ISLA VODKA &gt; Brand Creation &gt; Alcoholic Beverages + Consumer Goods + RTD + FMCG 15</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/54e9b139-39cf-4754-9b29-df3a28abab9b/SCIANA_IMGArtboard+3%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Sciana &gt; Brand Creation &gt; Healthcare + Professional Services + Technology + Start-up 16</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/ed317a34-99df-4d7b-b75f-bc03560ccf71/SCIANA_IMGArtboard+4%402x-100.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Sciana &gt; Brand Creation &gt; Healthcare + Professional Services + Technology + Start-up 17</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67ea1c1dfbf911379bde4b51/c1770264-e47e-486a-a1dd-44d4506b02b2/INCLF_IMG_2%402x-100_R2.jpg</image:loc>
      <image:title>→ All Projects</image:title>
      <image:caption>Inclusion Foundation &gt; Brand Alignment + Brand Architecture + Advocacy + Social Impact + Not For Profit 16</image:caption>
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  </url>
</urlset>

