Dispatches * Assorted thoughts and insights *
Dispatches * Assorted thoughts and insights *
All buzz, no brand: Why we love new shit and why it’s not a good idea
All over the world, we’re seeing people tear things up – or down, almost for the sake of it. And brand and marketing is not immune, quite happily chasing hype over meaning, always doing, not always thinking.
Everything changed in 2024 – will 2025 see even more disruption?
What’s next for 2025? In a world filled with myriad challenges and only just getting to grips with the impact of AI, the creative industries face a paradox: more tools, more content, less clarity, less certainty.
Brand is the long game people should play – but rarely do
The benefits of brand building over time are being overlooked due to a bias toward the now — a common trap where marketers and business leaders prioritise short-term gains over long-term success.
Finding what matters amongst a mess of opinions and buzzwords
Across brand and marketing, so-called experts have spun a process that’s meant to deliver clarity into a web of complexity. What needed is a plain-speaking, no nonsense, glossary of terms. Voila!
We need to look at the whole brand puzzle, not play with the pieces
All too often, creating a meaningful brand becomes a disparate, reactive process — where one objective is prioritised at the expense of others. So, what are the key pieces of the brand puzzle?