Dispatches * Assorted thoughts and insights *
Dispatches * Assorted thoughts and insights *
All buzz, no brand: Why we love new shit and why it’s not a good idea
All over the world, we’re seeing people tear things up – or down, almost for the sake of it. And brand and marketing is not immune, quite happily chasing hype over meaning, always doing, not always thinking.
Woolworths’ warehouse strike is not good for brand reputation
Woolworths faces a growing crisis as strikes, pay disputes, and reputational damage highlight deeper issues of profit-over-people priorities – raising fresh questions about Australia’s supermarket duopoly.
The fight for attention is over – why I’m farewelling advertising
Advertising has become a source of underwhelming outcomes thanks to attention-poor audiences. Solution? Brand doesn’t chase relevance — it builds it. And in the long run, it’s branding that truly endures.
What the class action against Coles and Woolies actually means
The ACCC’s case against Coles and Woolworths has sparked a class action, raising bigger questions about trust, transparency, and the true cost of “everyday low prices” in Australian retail.
Brand is the long game people should play – but rarely do
The benefits of brand building over time are being overlooked due to a bias toward the now — a common trap where marketers and business leaders prioritise short-term gains over long-term success.
Finding what matters amongst a mess of opinions and buzzwords
Across brand and marketing, so-called experts have spun a process that’s meant to deliver clarity into a web of complexity. What needed is a plain-speaking, no nonsense, glossary of terms. Voila!
We need to look at the whole brand puzzle, not play with the pieces
All too often, creating a meaningful brand becomes a disparate, reactive process — where one objective is prioritised at the expense of others. So, what are the key pieces of the brand puzzle?