Dispatches * Assorted thoughts and insights *
Dispatches * Assorted thoughts and insights *
The fight for attention is over – why I’m farewelling advertising
Advertising has become a source of underwhelming outcomes thanks to attention-poor audiences. Solution? Brand doesn’t chase relevance — it builds it. And in the long run, it’s branding that truly endures.
What the class action against Coles and Woolies actually means
The ACCC’s case against Coles and Woolworths has sparked a class action, raising bigger questions about trust, transparency, and the true cost of “everyday low prices” in Australian retail.