
Dispatches * Assorted thoughts and insights *
Dispatches * Assorted thoughts and insights *

Woolworths’ warehouse strike is not good for brand reputation
Woolworths faces a growing crisis as strikes, pay disputes, and reputational damage highlight deeper issues of profit-over-people priorities – raising fresh questions about Australia’s supermarket duopoly.

Australia’s social media ban – the fix we need or social media band-aid?
Australia’s social media ban for under-16s may be a necessary step — but it’s also a symptom of deeper failure. Now is the time for real conversations about digital safety, accountability, and wellbeing for our kids.

What the class action against Coles and Woolies actually means
The ACCC’s case against Coles and Woolworths has sparked a class action, raising bigger questions about trust, transparency, and the true cost of “everyday low prices” in Australian retail.

We need to look at the whole brand puzzle, not play with the pieces
All too often, creating a meaningful brand becomes a disparate, reactive process — where one objective is prioritised at the expense of others. So, what are the key pieces of the brand puzzle?