Dispatches * Assorted thoughts and insights *
Dispatches * Assorted thoughts and insights *
All buzz, no brand: Why we love new shit and why it’s not a good idea
All over the world, we’re seeing people tear things up – or down, almost for the sake of it. And brand and marketing is not immune, quite happily chasing hype over meaning, always doing, not always thinking.
Everything changed in 2024 – will 2025 see even more disruption?
What’s next for 2025? In a world filled with myriad challenges and only just getting to grips with the impact of AI, the creative industries face a paradox: more tools, more content, less clarity, less certainty.
Australia’s social media ban – the fix we need or social media band-aid?
Australia’s social media ban for under-16s may be a necessary step — but it’s also a symptom of deeper failure. Now is the time for real conversations about digital safety, accountability, and wellbeing for our kids.
The fight for attention is over – why I’m farewelling advertising
Advertising has become a source of underwhelming outcomes thanks to attention-poor audiences. Solution? Brand doesn’t chase relevance — it builds it. And in the long run, it’s branding that truly endures.
My oversized coffee tells a story about experience, or rather, the lack of it.
Losing experienced workers might be efficient – but it erodes brand experience, business resilience, and depth. It’s time for honest conversations about what’s really lost when knowledge walks out the door.